Throughout much of his career, Jay Venor, BC professional, has been involved with capital markets. This means he's helped corporate clients find new industries to invest in. It's work that he loves, but it is complicated work involving a significant amount of terminology. For example, Jay Venor must know all about the investment terms people use as shorthand to describe large groups of businesses.
Jay Venor reports that the term "alternative energy" has been rising in popularity. In fact, he's had some clients who have expressed an interest in investing in alternative energy markets, even though they're not quite sure what the term really means. Jay Venor can provide some background, allowing his clients to make well-informed decisions.
According to Jay Venor, BC businessman, alternative energy is an umbrella term used to describe a form of usable energy that is intended to replace fuel that is considered somehow undesirable. Modern consumers use the term to describe energy sources that do not burn fossil fuels, and therefore do not create high carbon dioxide emissions. Solar, wind and wave power would all fall into this category, according to Jay Venor, and some of the companies involved in these ventures do represent a great investing opportunity.
But, Jay Venor often cautions his clients to use care before investing in alternative energy companies. Some of these technologies can have unintended consequences on the environment, and when these consequences become known, the technologies become less valuable and the investment more risky. For example, wind energy was once thought to be a solid investment that would be completely safe. Now, experts believe that some companies face economic issues due to protests from animal rights activists. Migrating birds can fly into the turbines, killing them instantly, and when those images of bird death were shown far and wide, fewer people wanted to buy wind energy. It can be a serious problem for investors, especially if they're surprised by a negative income report.
In his office in BC, Jay Venor works to clarify these issues for his clients, highlighting issues of concern and explaining the terms in ways that anyone can understand. It's the best way to help ensure his clients see a good return on the investments they're making.
